Press Room
Explore our journey through trusted media coverage, where our brand has been featured across leading platforms, highlighting our growth, innovation, and customer trust.
Shark Tank India - Season 2. When Avimee walked onto Shark Tank India, they didn't pitch a product. They told the truth. An 85-year-old Ayurvedic practitioner. A promise made to his daughter during Covid. A formula built from 30+ herbs using an ancient preparation method most brands had abandoned. Amit Jain and Anupam Mittal touched Nanaji's feet on national television. No deal was made. But something more valuable was - India saw what Avimee actually is. Baal to uga ke hi chhodunga.
Indian Idol didn't invite a celebrity. They invited an 85-year-old grandfather. Nanaji walked onto one of India's biggest stages and told his story simply. 25 years of Ayurvedic research. A daughter's hair fall. A formula made in a home kitchen. A business that grew from that kitchen into a three-floor factory - built alongside his wife Shakuntala ji, order by order, bottle by bottle. The host said it: "Sapnon ki koi umar nahin hoti." Nanaji just smiled. He already knew.
At 4:00 AM, Nanaji sits down with his books for research. At 87. Not because he has to. Because he believes Ayurveda still has answers nobody has found yet. A kitchen and a stick to a 10,000 sq. ft. factory in three years. A viral reel. A police complaint that ended with officers leaving as believers. A mind, he says, that is still 30. Hotstar didn't feature a startup. They featured a philosophy. Baal to uga ke hi chhodunga.
